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2019 Rugby World Cup TV broadcasting

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Re: 2019 Rugby World Cup TV broadcasting

Postby thatrugbyguy » Fri, 04 Oct 2019, 07:33

Either an error has been made somewhere along the lines or it's a bull shit number that's been pulled out. 30 million watching is not impossible, but it's hard to image it took up 29% of the TV audience. Unless Japanese TV habits are vastly different from other parts of the world. Some of our sporting events can hit 5 million, roughly 20% of the population, so it's not impossible I guess.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Fri, 04 Oct 2019, 08:18

thatrugbyguy wrote:Either an error has been made somewhere along the lines or it's a bull shit number that's been pulled out. 30 million watching is not impossible, but it's hard to image it took up 29% of the TV audience. Unless Japanese TV habits are vastly different from other parts of the world. Some of our sporting events can hit 5 million, roughly 20% of the population, so it's not impossible I guess.


I have no doubt, that the 30 million are doable. They had 25 mio against Samoa at RWC 2015. But something is simply not right with that 29%. (Could be overall audience though, if they measure by overall population). If the Samoa number from 2015 is right, I have no doubts, that they had 30 mio during a saturday afternoon while having a tournament in their own country.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Working Class Rugger » Fri, 04 Oct 2019, 10:34

RugbyLiebe wrote:
thatrugbyguy wrote:Either an error has been made somewhere along the lines or it's a bull shit number that's been pulled out. 30 million watching is not impossible, but it's hard to image it took up 29% of the TV audience. Unless Japanese TV habits are vastly different from other parts of the world. Some of our sporting events can hit 5 million, roughly 20% of the population, so it's not impossible I guess.


I have no doubt, that the 30 million are doable. They had 25 mio against Samoa at RWC 2015. But something is simply not right with that 29%. (Could be overall audience though, if they measure by overall population). If the Samoa number from 2015 is right, I have no doubts, that they had 30 mio during a saturday afternoon while having a tournament in their own country.


Actually 30m is very possible. According to the Japanese bureau of statistics the current pop. of Japan is a touch over 127m. A quick search suggest the average % of households with TV access is at 99%.

The most rubbery part of the calculation is occupancy of households. But going off averages they can range from between 2 - 2.3 persons per household. So the number of Japanese household can range from 55.2 - 63.5m. of which between 54 - 62.8 have access to TV. That's your market. 28.9% of 55.2m is 15.9m households. Working off the 2 per household minimum that's over 31m.

In fact.just looking at the decline in population and accounting for that. The figures still hold up pretty well. So a prime time game. Featuring the national team playing one of the world's top teams on paper. With the size of the relative market. That figure is very possible.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Fri, 04 Oct 2019, 11:32

Yes, if the percentage of viewers is calculated on the possessors of a television that 28.9% may fit with the 30 millions figure.
In Italy the share is calculated on the total of the persons really watching tv in that moment, not on the potential viewers; this could have led to the misunderstanding.
Anyway the article says "given the prime time slot", this push to think that they are talking about a share calculated on real viewers and not on potential viewers.
So I stay with some doubts :| :?:

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Re: 2019 Rugby World Cup TV broadcasting

Postby NaBUru38 » Fri, 04 Oct 2019, 15:16

Canalina wrote: In Italy the share is calculated on the total of the persons really watching tv in that moment

That definition of share is standard across the world, as far a I know.

Meanwhile, each rating point is 1% of the potential number of viewers.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Sat, 05 Oct 2019, 10:12

NaBUru38 wrote:
Canalina wrote: In Italy the share is calculated on the total of the persons really watching tv in that moment

That definition of share is standard across the world, as far a I know.

Meanwhile, each rating point is 1% of the potential number of viewers.


I thought so, too. But apparently the Nielsen rating does exactly that. Give points on total possible viewership.
https://en.wikipedia.org/wiki/Nielsen_r ... al_viewers
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Mon, 07 Oct 2019, 09:26

Even greater numbers for Japan v Samoa, but again they give the share without the plain spectators number
Maybe that's the use in Japan

www.rugbyworldcup.com/news/504404

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Re: 2019 Rugby World Cup TV broadcasting

Postby JamesWales » Mon, 07 Oct 2019, 11:17

States a figure of 3.2m watching England v Argentina in the UK as well. That's a disappointing figure.

Six Nations games can hit nearly 10m viewers, and achieves greater audiences than the FA Cup final. (https://www.walesonline.co.uk/sport/rug ... h-15885449)

It's 'only' a group game etc,and of course the timing doesn't help, but 9am on a Saturday isn't a dreadful time either, but 3.2m seems low, especially as for kick offs in the evening and afternoon, pubs across the country would be packed, whereas that's not the case for this World Cup.

Personally, I think once the draw was made, that the RWC should have shifted some timings (not dates) around.

For example, on Saturday we had:

Eng v Argentina at 9am UK time and 6am Argentina time.

and

Japan v Samoa at 7.30pm Japan time and 10.30pm Samoa time.

Keeping the dates, but swapping the timings 12 months ago would have meant the England v Argentina game kicked off at lunchtime in England, and 8.30am in Argentina - two vastly preferable times commercially, while Japan would have been largely unaffected, and the time would also have been better for those watching in the Pacific Islands etc.

Sometimes I do feel World Rugby / RWC lack some nous.

We aren't football. We need to be ahead of the game.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Mon, 07 Oct 2019, 11:46

Japan vs. Samoa drew 205k viewers in Germany this saturday noon.
So more Germans watched Samoa play rugby than there are people living on Samoa ;)

Didn't get hold of any other numbers yet.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Mon, 07 Oct 2019, 13:04

In Italy the match vs South Africa gathered 522,000 spectators, at launch hour on one of the main national channels.
Not an awesome result.
On confrontation, those 205,000 in Germany for a game without the german team and in a tournament without the german team seem a better result

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Mon, 07 Oct 2019, 13:55

Canalina wrote:In Italy the match vs South Africa gathered 522,000 spectators, at launch hour on one of the main national channels.
Not an awesome result.
On confrontation, those 205,000 in Germany for a game without the german team and in a tournament without the german team seem a better result


And on a tv channel which averages a viewer share of only 0,8%.That numbers should equal to 3-3,5%.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby vino_93 » Thu, 10 Oct 2019, 08:37

vino_93 wrote:
vino_93 wrote:TV rate in France :
Jap vs Rus (TF1) : 2 210K (23%)
Aus vs Fij (TF1) : 638K (22%)
Fra vs Arg (TF1) : 4 279K (57%)
Nzl vs Rsa (TF1) : 3 653K (33%)
Ita vs Nam (TF1) : 810K (23%)
Irl vs Sco (TF1) : 2 043K (29%)
Eng vs Ton (TF1) : 2 990K (23%)
Wal vs Geo (TMC) : 461K (5%)


Rus vs Sam (TMC) : 445K (4%)
Fij vs Uru (TMC) : 241K (7%)
Ita vs Can (TMC) : 354K (10%)
Eng vs Usa (TMC) : 537K (5%)
Arg vs Ton (TF1) : 429K (15%)
Jap vs Irl (TF1) : 1 330K (27%)
Rsa vs Nam (TF1) : 2 010K (21%) for first half / (TMC) : 834K (7%) for second half
Geo vs Uru (TF1) : 548K (18%)
Aus vs Wal (TF1) : 2 055K (29%)


Sco vs Sam (TMC) : 524K (5%)
Fra vs USA (TF1) : 2 684K (48%)
Nzl vs Can (TMC) : 546K (5%)
Geo vs Fij (TMC) : ?
Irl vs Rus (TMC) : ?
Rsa vs Nam (TF1) : 1 754K (21%) / then on TMC : 970K (9%)
Aus vs Uru (TF1) : 600K (16%)
Eng vs Arg (TF1) : 2 080K (34%)
Jap vs Sam (TMC) : 996K (8%)
Nzl vs Nam (TF1) : 443K (18%)
Fra vs Ton (TF1) : 5 207K (54%) --> best performance for TF1 ! So you could imagine that the loss of game vs England is a huge loss for them ...

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Re: 2019 Rugby World Cup TV broadcasting

Postby Immenso » Tue, 15 Oct 2019, 21:51

From: https://www.rugbyworld.com/tournaments/ ... nce-104799

The average audience share for the NTV broadcast was 39.2%, but at 9.41pm – as the game reached its conclusion – it was 53.7%. That means around 60m people were watching the match at its peak.

A look at the TV viewing figures for Japan’s previous pool matches shows how much interest in the tournament has developed over the past few weeks.

For the opening match of RWC 2019 between Japan and Russia, 20m people tuned in to watch. That rose to 30m for the wins over Ireland and Samoa, with it doubling for the final decisive pool match against Scotland.

Before this year, the previous record for a Japanese TV audience watching rugby was the 25m who tuned in for Japan’s win over Samoa at the 2015 World Cup.


Good numbers, regardless, and good growth curve of interest. But still stupid reporting.

53.7% is great. But if that means around 60m people - then around 120m of Japan's 125m population were watching telly at 9:41pm.

Would be nice to have some actually true numbers.

The TV numbers reporting this world cup has just made me realise that the famous 25million figure from 2015 is bollocks.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Blurandski » Tue, 15 Oct 2019, 23:41

Immenso wrote:XXX


There is some potential that Japan measure it differently, and instead of audience share measure share of potential audience (i.e. population). Given that generally the Japanese rugby journalists tend to be reporting it as the latter measure without clarification I'm inclined to believe them.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Wed, 16 Oct 2019, 02:28

I think it has been pointed out that the Japanese sports TV market isn't super saturated compared to say, Europe or the USA. Baseball and soccer seem to be the main TV sports in Japan, in the USA you have the NFL, MLB, NHL, NBA, UEFA CL, EPL, MLS, etc. and Europe has its own domestic sports (outside of soccer) and hell even outside sports like the NFL garner interest.

So, the Japanese audience unifying in rugby is interesting in that regard.

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Re: 2019 Rugby World Cup TV broadcasting

Postby thatrugbyguy » Wed, 16 Oct 2019, 10:29

Need to now exactly how many people were watching, not a percentage.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Wed, 16 Oct 2019, 11:08

Immenso wrote:From: https://www.rugbyworld.com/tournaments/ ... nce-104799

The average audience share for the NTV broadcast was 39.2%, but at 9.41pm – as the game reached its conclusion – it was 53.7%. That means around 60m people were watching the match at its peak.

A look at the TV viewing figures for Japan’s previous pool matches shows how much interest in the tournament has developed over the past few weeks.

For the opening match of RWC 2019 between Japan and Russia, 20m people tuned in to watch. That rose to 30m for the wins over Ireland and Samoa, with it doubling for the final decisive pool match against Scotland.

Before this year, the previous record for a Japanese TV audience watching rugby was the 25m who tuned in for Japan’s win over Samoa at the 2015 World Cup.


Good numbers, regardless, and good growth curve of interest. But still stupid reporting.

53.7% is great. But if that means around 60m people - then around 120m of Japan's 125m population were watching telly at 9:41pm.

Would be nice to have some actually true numbers.

The TV numbers reporting this world cup has just made me realise that the famous 25million figure from 2015 is bollocks.


I am still not sure, if they don't use the Nielsen rating about total viewership, that's actual the method used in the USA and I would bet money, that Japan simply copied the US measurement method. So the 53,7% is the number of total reachable households. The yahoo-tweet in the link says that it was the most watched tv program in 2019 overall.
I think the 60 mio is indeed an accurate number.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby 4N » Wed, 16 Oct 2019, 16:36

Return_of_BG_97 wrote:I think it has been pointed out that the Japanese sports TV market isn't super saturated compared to say, Europe or the USA. Baseball and soccer seem to be the main TV sports in Japan, in the USA you have the NFL, MLB, NHL, NBA, UEFA CL, EPL, MLS, etc. and Europe has its own domestic sports (outside of soccer) and hell even outside sports like the NFL garner interest.

So, the Japanese audience unifying in rugby is interesting in that regard.


Apparently rugby was on par with soccer in terms of popularity until the J League launched. Could be a similar moment for rugby if the new league takes off. As you say there’s less completion than in most large developed economies.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Mon, 21 Oct 2019, 09:29

Rugby World Cup organisers said Japan's win over Scotland in the last of the pool games last Sunday at Yokohama attracted 53.7 per cent peak audience share for the host broadcaster, representing a 54.8 million audience, which was bigger than the audience for football's 2002 World Cup final in Yokohama on NHK.

Japan's opening match against Russia attracted a peak audience of 26 million, the win over Ireland increased to a 29.5 million audience, and the closing stages of the win over Samoa attracted a peak of 47 million.


Source: https://www.stuff.co.nz/sport/rugby/rug ... tv-ratings

German tv numbers on saturday had a peak of 260.000 for the NZ-Ireland-game and a market share of 5,9%. Found no individual numbers for Sunday morning yet, but the market share was also quite good with up to 5,4%.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby sk 88 » Mon, 21 Oct 2019, 11:14

After the France game cancellation I saw an article in the Times saying that audiences were 25% up on the 2011 RWC with a similar timezone, and that c. 5.5m people had been watching the England games for around a 50% share of TV viewership for that time. Cannot find a link for it now though.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Blurandski » Mon, 21 Oct 2019, 17:20

sk 88 wrote:After the France game cancellation I saw an article in the Times saying that audiences were 25% up on the 2011 RWC with a similar timezone, and that c. 5.5m people had been watching the England games for around a 50% share of TV viewership for that time. Cannot find a link for it now though.


Scotland Japan apparently got a peak of around 6 million, which is in excess of what you'd normally expect for Scotland v Italy/France even in primetime.

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Re: 2019 Rugby World Cup TV broadcasting

Postby thatrugbyguy » Wed, 23 Oct 2019, 11:03

Any figures for the Quarterfinals?

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Re: 2019 Rugby World Cup TV broadcasting

Postby Blurandski » Sun, 27 Oct 2019, 14:23

https://twitter.com/lizo_mzimba/status/ ... 7563140096

An average audience of 7.4 million viewers (7.3m excluding ITV +1) watched the full coverage of England’s Rugby World Cup semi final victory over New Zealand on ITV yesterday morning. The five minute peak audience was 9.7 million for the last five minutes of the match

Given the time of day that is pretty strong. 70% of tv viewing between 8:45 & 11:30.

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Mon, 28 Oct 2019, 09:52

German tv figures:
England-NZ 0,282 Mio which translates to a marketshare of 6,9% (14-49 years old).
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Tue, 29 Oct 2019, 02:37

The final will be broadcast in South Africa by SABC meaning a huge chunk of the population will be able to watch the game.

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