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2019 Rugby World Cup TV broadcasting

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Re: 2019 Rugby World Cup TV broadcasting

Postby vino_93 » Tue, 29 Oct 2019, 08:57

vino_93 wrote:
vino_93 wrote:
vino_93 wrote:TV rate in France :
Jap vs Rus (TF1) : 2 210K (23%)
Aus vs Fij (TF1) : 638K (22%)
Fra vs Arg (TF1) : 4 279K (57%)
Nzl vs Rsa (TF1) : 3 653K (33%)
Ita vs Nam (TF1) : 810K (23%)
Irl vs Sco (TF1) : 2 043K (29%)
Eng vs Ton (TF1) : 2 990K (23%)
Wal vs Geo (TMC) : 461K (5%)


Rus vs Sam (TMC) : 445K (4%)
Fij vs Uru (TMC) : 241K (7%)
Ita vs Can (TMC) : 354K (10%)
Eng vs Usa (TMC) : 537K (5%)
Arg vs Ton (TF1) : 429K (15%)
Jap vs Irl (TF1) : 1 330K (27%)
Rsa vs Nam (TF1) : 2 010K (21%) for first half / (TMC) : 834K (7%) for second half
Geo vs Uru (TF1) : 548K (18%)
Aus vs Wal (TF1) : 2 055K (29%)


Sco vs Sam (TMC) : 524K (5%)
Fra vs USA (TF1) : 2 684K (48%)
Nzl vs Can (TMC) : 546K (5%)
Geo vs Fij (TMC) : ?
Irl vs Rus (TMC) : ?
Rsa vs Nam (TF1) : 1 754K (21%) / then on TMC : 970K (9%)
Aus vs Uru (TF1) : 600K (16%)
Eng vs Arg (TF1) : 2 080K (34%)
Jap vs Sam (TMC) : 996K (8%)
Nzl vs Nam (TF1) : 443K (18%)
Fra vs Ton (TF1) : 5 207K (54%)


Rsa vs Can (TMC) : ?
Arg vs USA (TMC) : 193K (6%)
Sco vs Rus (TMC) : 418K (11%)
Wal vs Fij (TMC) : 594K (6%)
Aus vs Geo (TMC) : 328K (3%)
Irl vs Sam (TMC) : 716K (6%)
Usa vs Ton (TF1) : 688K (16%)
Wal vs Uru (TF1) : 1 620K (23%)
Jap vs Sco (TMC) : 1 770K (14%)
Eng vs Aus (TF1) : 2 442K (37%)
Nzl vs Irl (TF1) : 4 471K (32%)
Wal vs Fra (TF1) : 6 739K (63%)
Jap vs Rsa (TF1) : 4 310K (30%)
Eng vs Nzl (TF1) : 3 390K (45%)
Wal vs Rsa (TF1) : 3 780K (43%)

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Re: 2019 Rugby World Cup TV broadcasting

Postby JamesWales » Mon, 04 Nov 2019, 12:37

13m viewed the final in the UK. That's a 79% share and the most watched TV programme of 2019. For context 7.8m watched the excellent cricket world cup final earlier this year

In France it was 5.03m

In Italy it was 574,000

In Australia it was 1.1m

https://www.sportbusiness.com/news/itv- ... world-cup/

https://www.theguardian.com/sport/2019/ ... are_btn_tw

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Re: 2019 Rugby World Cup TV broadcasting

Postby vino_93 » Mon, 04 Nov 2019, 14:01

vino_93 wrote:
vino_93 wrote:
vino_93 wrote:
vino_93 wrote:TV rate in France :
Jap vs Rus (TF1) : 2 210K (23%)
Aus vs Fij (TF1) : 638K (22%)
Fra vs Arg (TF1) : 4 279K (57%)
Nzl vs Rsa (TF1) : 3 653K (33%)
Ita vs Nam (TF1) : 810K (23%)
Irl vs Sco (TF1) : 2 043K (29%)
Eng vs Ton (TF1) : 2 990K (23%)
Wal vs Geo (TMC) : 461K (5%)


Rus vs Sam (TMC) : 445K (4%)
Fij vs Uru (TMC) : 241K (7%)
Ita vs Can (TMC) : 354K (10%)
Eng vs Usa (TMC) : 537K (5%)
Arg vs Ton (TF1) : 429K (15%)
Jap vs Irl (TF1) : 1 330K (27%)
Rsa vs Nam (TF1) : 2 010K (21%) for first half / (TMC) : 834K (7%) for second half
Geo vs Uru (TF1) : 548K (18%)
Aus vs Wal (TF1) : 2 055K (29%)


Sco vs Sam (TMC) : 524K (5%)
Fra vs USA (TF1) : 2 684K (48%)
Nzl vs Can (TMC) : 546K (5%)
Geo vs Fij (TMC) : ?
Irl vs Rus (TMC) : ?
Rsa vs Nam (TF1) : 1 754K (21%) / then on TMC : 970K (9%)
Aus vs Uru (TF1) : 600K (16%)
Eng vs Arg (TF1) : 2 080K (34%)
Jap vs Sam (TMC) : 996K (8%)
Nzl vs Nam (TF1) : 443K (18%)
Fra vs Ton (TF1) : 5 207K (54%)


Rsa vs Can (TMC) : ?
Arg vs USA (TMC) : 193K (6%)
Sco vs Rus (TMC) : 418K (11%)
Wal vs Fij (TMC) : 594K (6%)
Aus vs Geo (TMC) : 328K (3%)
Irl vs Sam (TMC) : 716K (6%)
Usa vs Ton (TF1) : 688K (16%)
Wal vs Uru (TF1) : 1 620K (23%)
Jap vs Sco (TMC) : 1 770K (14%)
Eng vs Aus (TF1) : 2 442K (37%)
Nzl vs Irl (TF1) : 4 471K (32%)
Wal vs Fra (TF1) : 6 739K (63%)
Jap vs Rsa (TF1) : 4 310K (30%)
Eng vs Nzl (TF1) : 3 390K (45%)
Wal vs Rsa (TF1) : 3 780K (43%)

Nzl vs Wal (TF1) : 2 231K (31%)
Rsa vs Eng (TF1) : 5 033K (57%)


So a disappointing RWC for TF1. They lost one of their major game (Fra vs Eng), and TV rates decreased compared to 2011, which was in a similar time zone (there was 8.9M people average for France games for this competition - with 6.8M for the pool games).
So they lost more money than planned. Fra vs Eng costs them around 1M€. And due to mediocre rates, they had to adapt their pricing for advertising. Not so good so, even if not that bad neither.
The games on TMC weren't successful either, with poor advertising returns. Analysts said too many games were shown for the advertising market...

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Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Mon, 04 Nov 2019, 21:59

JamesWales wrote:13m viewed the final in the UK. That's a 79% share and the most watched TV programme of 2019. For context 7.8m watched the excellent cricket world cup final earlier this year

In France it was 5.03m

In Italy it was 574,000

In Australia it was 1.1m


Germany 311k (6,1% market share)
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

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