Tier 2 & 3 Rugby Forum

2019 Rugby World Cup TV broadcasting

Posts: 5546
Joined: Sat, 05 Jul 2014, 02:44
National Flag:
AustraliaAustralia

Re: 2019 Rugby World Cup TV broadcasting

Postby thatrugbyguy » Sat, 28 Sep 2019, 02:34

Armchair Fan wrote:I may be wrong, but I'd say Saturday morning is when almost all junior sport takes place.


I was thinking the same thing.

Posts: 1858
Joined: Thu, 23 Feb 2017, 01:37
National Flag:
United StatesUnited States

Re: 2019 Rugby World Cup TV broadcasting

Postby TheStroBro » Sat, 28 Sep 2019, 03:04

vino_93 wrote:
JamesWales wrote:I find these figures curious..

So England v Tonga on a Thursday lunchtime gets 2.9million viewers in France. That sounds healthy.

But France v Argentina on a Saturday morning at 9.15am only was 4.2million?

That seems strange to me. What are French people doing on Saturday mornings so much?!

And before anyone answers, there's no way that lasts 80 minutes! ;)


England - Tonga was Sunday, not Thursday :D

Saturday morning, Frenchs are going shopping. It's traditionnal time of food market ;)
Or they are slipping :D

@Armchair : not especially Saturday morning for junior sport. Some even have school. It's mostly saturday & sunday afternoon (except for sports like judo, fencing, swimming, ... where competitions are whole day-long).

I don't think we are a great TV sport market. Everytime I'm looking at rates, I find it quite poor for a 67M country.
Around 4M, 5M are the traditionnal rates for 6 Nations games of France.
There were 4,4M people average in 2017 (2,8M for all games).
Considering how poorly play our team...
3.2M for the last Top 14 finale (17,2%).

Other example, quarter final of euro volley on L'Equipe made 0.92M (prime time). I guess tonight it will be over the million.
And that was 19,3M for the FIFA WC finale ... but people watching in bars, fan zones and so one weren't counted, so probably much more.


For example, the highest rated program in the US scores over hundred million, that's the Super Bowl. So if you get 1/3 of the country in ratings, that's a big result.

User avatar
Posts: 1272
Joined: Thu, 28 Apr 2016, 14:02
Location: Las Canteras, Uruguay
National Flag:
UruguayUruguay

Re: 2019 Rugby World Cup TV broadcasting

Postby NaBUru38 » Sun, 29 Sep 2019, 19:29

In the United States, lots of people have cable/satellite TV. The FBS college football final on ESPN gets some 25 million viewers, and the NCAA college basketball final gets some 15 million on TNT/TBS.

In Europe, very few people have cable/satellite TV. They only way to have decent ratings is on free-to-air television.

User avatar
Posts: 108
Joined: Sat, 28 Sep 2019, 20:55
Location: Namek
National Flag:
MexicoMexico

Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Sun, 29 Sep 2019, 20:44

NaBUru38 wrote:In the United States, lots of people have cable/satellite TV. The FBS college football final on ESPN gets some 25 million viewers, and the NCAA college basketball final gets some 15 million on TNT/TBS.

In Europe, very few people have cable/satellite TV. They only way to have decent ratings is on free-to-air television.


Funny enough you'll hear about the "decline of TV" in the USA. If I recall correctly networks really want to invest in streaming, but that's 10-15 years from really taking off at best.

User avatar
Posts: 2952
Joined: Wed, 30 Apr 2014, 16:57

Re: 2019 Rugby World Cup TV broadcasting

Postby 4N » Sun, 29 Sep 2019, 21:04

The number of pay TV households is falling quite a bit. Some subscribe to OTT TV services, some just use stuff like Netflix.

https://finance.yahoo.com/video/america ... 35365.html

The trend is accelerated because cable has become pretty expensive in the US in the last decade.

Data provider S&P Global Market Intelligence says customers' cable and satellite TV bills have soared 53% since 2007, to $100.98 in 2017.


https://www.usatoday.com/story/money/me ... 006639001/

User avatar
Posts: 108
Joined: Sat, 28 Sep 2019, 20:55
Location: Namek
National Flag:
MexicoMexico

Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Sun, 29 Sep 2019, 21:10

also the incomes of millennials compared to the high income of living in the US is quite brutal.

User avatar
Posts: 2952
Joined: Wed, 30 Apr 2014, 16:57

Re: 2019 Rugby World Cup TV broadcasting

Postby 4N » Sun, 29 Sep 2019, 21:13

Exactly. There’s a big age divide for cable subscribers.

User avatar
Posts: 1272
Joined: Thu, 28 Apr 2016, 14:02
Location: Las Canteras, Uruguay
National Flag:
UruguayUruguay

Re: 2019 Rugby World Cup TV broadcasting

Postby NaBUru38 » Mon, 30 Sep 2019, 15:02

Yet streaming is only a tiny fraction of sports broadcasting.

User avatar
Posts: 108
Joined: Sat, 28 Sep 2019, 20:55
Location: Namek
National Flag:
MexicoMexico

Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Tue, 01 Oct 2019, 02:14

Because streaming is still a relatively new thing. Reliable internet speeds weren't a thing until maybe 1999-2000 and only then after did we see streaming platforms start to exist (MLB TV I think only started in 2002, and it was far more of a niche then it is today).

Reliable smartphones have only been around since 2008ish, tablets since the early 2010s, give it 10-20 years and we will see where streaming is by then.

Posts: 340
Joined: Sat, 31 May 2014, 21:12
National Flag:
FranceFrance

Re: 2019 Rugby World Cup TV broadcasting

Postby vino_93 » Tue, 01 Oct 2019, 07:02

vino_93 wrote:TV rate in France :
Jap vs Rus (TF1) : 2 210K (23%)
Aus vs Fij (TF1) : 638K (22%)
Fra vs Arg (TF1) : 4 279K (57%)
Nzl vs Rsa (TF1) : 3 653K (33%)
Ita vs Nam (TF1) : 810K (23%)
Irl vs Sco (TF1) : 2 043K (29%)
Eng vs Ton (TF1) : 2 990K (23%)
Wal vs Geo (TMC) : 461K (5%)


Rus vs Sam (TMC) : 445K (4%)
Fij vs Uru (TMC) : 241K (7%)
Ita vs Can (TMC) : 354K (10%)
Eng vs Usa (TMC) : 537K (5%)
Arg vs Ton (TF1) : 429K (15%)
Jap vs Irl (TF1) : 1 330K (27%)
Rsa vs Nam (TF1) : 2 010K (21%) for first half / (TMC) : 834K (7%) for second half
Geo vs Uru (TF1) : 548K (18%)
Aus vs Wal (TF1) : 2 055K (29%)

Posts: 3008
Joined: Wed, 14 Oct 2015, 13:30
National Flag:
GermanyGermany

Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Tue, 01 Oct 2019, 07:05

Return_of_BG_97 wrote:Because streaming is still a relatively new thing. Reliable internet speeds weren't a thing until maybe 1999-2000 and only then after did we see streaming platforms start to exist (MLB TV I think only started in 2002, and it was far more of a niche then it is today).

Reliable smartphones have only been around since 2008ish, tablets since the early 2010s, give it 10-20 years and we will see where streaming is by then.


Youtube was FOUNDED only in 2005 (!). Until then, there basically was no serious streaming (at least that I can remember). It was torrents, Napster and Pirate Bay back then :D
Last year we decided to not include any tv-lines or satellites dishes in our house, and we are happy with it, after we hadn't watched any tv for about 2 years anyway.
But apparently we are still a majority. There are exact streaming numbers available for Germany of the bigger tv stations, and it is irrelevant.
A 24-hour-livestream of Pro7 only has 120k views per week, Sat1 only 100k. That is basically nothing.

(source: https://www.agf.de/daten/videostreaming/hitlisten/ )

Still Netflix, Prime and DAZN do steal a lot of viewers from traditional tv channels and are a massive game changer. Interesting times ahead.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

User avatar
Posts: 108
Joined: Sat, 28 Sep 2019, 20:55
Location: Namek
National Flag:
MexicoMexico

Re: 2019 Rugby World Cup TV broadcasting

Postby Return_of_BG_97 » Wed, 02 Oct 2019, 02:55

RugbyLiebe wrote:
Return_of_BG_97 wrote:Because streaming is still a relatively new thing. Reliable internet speeds weren't a thing until maybe 1999-2000 and only then after did we see streaming platforms start to exist (MLB TV I think only started in 2002, and it was far more of a niche then it is today).

Reliable smartphones have only been around since 2008ish, tablets since the early 2010s, give it 10-20 years and we will see where streaming is by then.


Youtube was FOUNDED only in 2005 (!). Until then, there basically was no serious streaming (at least that I can remember). It was torrents, Napster and Pirate Bay back then :D
Last year we decided to not include any tv-lines or satellites dishes in our house, and we are happy with it, after we hadn't watched any tv for about 2 years anyway.
But apparently we are still a majority. There are exact streaming numbers available for Germany of the bigger tv stations, and it is irrelevant.
A 24-hour-livestream of Pro7 only has 120k views per week, Sat1 only 100k. That is basically nothing.

(source: https://www.agf.de/daten/videostreaming/hitlisten/ )

Still Netflix, Prime and DAZN do steal a lot of viewers from traditional tv channels and are a massive game changer. Interesting times ahead.


Hehe, I was a Metacafe person myself. I feel really old now.

ESPN is moving towards streaming. ESPN+ (or ESPN Play) is expanding and is including more events. And ESPN has been declining badly, so it doesn't shock me they're moving towards streaming.

I'm pretty certain most people in Mexico/Latin America are as stubborn as the rest of the world. The TV market here is more emerging compared to the rest of the industrial world, so I'm certain the transition will be slower.

User avatar
Posts: 4977
Joined: Sun, 27 Apr 2014, 11:50
National Flag:
ItalyItaly

Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Wed, 02 Oct 2019, 05:04

Wikipedia has a broadcasters list updated with Germany, Romania and Spain
https://en.wikipedia.org/wiki/2019_Rugb ... oadcasting
Anyway many east Europe nations are still absent in the list. Fortunately World Rugby is streaming free the games for the countries where the right have not been sold, but all those empty spaces in the map seem blatantly confirming that rugby attracts less passion in the East of the continent than in the West

Image
Ok, also the Balearic are comprised in Spain; I forgot to color them

Posts: 68
Joined: Tue, 10 Nov 2015, 20:19
National Flag:
WalesWales

Re: 2019 Rugby World Cup TV broadcasting

Postby JamesWales » Wed, 02 Oct 2019, 11:56

Wales v Australia (kick off 8.45 sunday morning) had viewing figures on ITV Wales (Free to air channel, everyones 'channel 3' on their TV sets) of 766,000, an audience share of 86%.

This is for English Language commentary and excludes those watching on S4C (free to air channel, most peoples 'channel 4 on their TV sets in Wales) which broadcast the game in the Welsh language. You could probably add 100,000 more to that figure. Total audience share watching the rugby in Wales therefore was probably around 90-95%

Also excluded of course are people watching in pubs. However, this was far less than usual. I watched it in my local pub where the landlord put on a free breakfast, and there was probably 30 people watching. You could double that for a big 6 nations game.

Across the UK as a whole, the audience was 4.5m people, so probably around 3.4m in England watched the game.

https://www.itv.com/news/wales/2019-10- ... australia/

Posts: 305
Joined: Sun, 31 Aug 2014, 11:36
National Flag:
PakistanPakistan

Re: 2019 Rugby World Cup TV broadcasting

Postby jservuk » Wed, 02 Oct 2019, 13:50

Audience share figures at unsociable hours are misleading I think. For example, if say the total audience at 8am on a given day is 1m, but a special event is on that interests people is shown and bumps the number up to 1.5m, that additional 500k will skew the figure, will it not.

The true measure is the bottom line number of people watching, not the share, in my opinion.

Posts: 3008
Joined: Wed, 14 Oct 2015, 13:30
National Flag:
GermanyGermany

Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Wed, 02 Oct 2019, 14:02

[quote="Canalina"]Wikipedia has a broadcasters list updated with Germany, Romania and Spain
/quote]

Pro7Maxx broadcasts in Austria as well under the brand Pro7Maxx Austria, so they probably also have the RWC rights there.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

Posts: 2132
Joined: Sun, 20 Apr 2014, 16:57
Location: Leicester
National Flag:
Great BritainGreat Britain

Re: 2019 Rugby World Cup TV broadcasting

Postby sk 88 » Wed, 02 Oct 2019, 16:34

Saw on twitter a Japanese newspaper with an estimate that 30m people watched the Japan v Ireland game.

Incredible numbers.

Online
Posts: 3760
Joined: Tue, 06 Oct 2015, 22:54
National Flag:
SpainSpain

Re: 2019 Rugby World Cup TV broadcasting

Postby Armchair Fan » Wed, 02 Oct 2019, 20:25

An anecdote: in Spain not only Movistar holds the rights but RENFE, the national railway company, offers free live coverage in their Wi-Fi equipped trains. I enjoyed it today.

Posts: 157
Joined: Thu, 19 Oct 2017, 21:52
National Flag:
New ZealandNew Zealand

Re: 2019 Rugby World Cup TV broadcasting

Postby Immenso » Thu, 03 Oct 2019, 04:01

sk 88 wrote:Saw on twitter a Japanese newspaper with an estimate that 30m people watched the Japan v Ireland game.

Incredible numbers.


Good news.

Some viewing figures from 2015 for context:
The final was enjoyed by an estimated audience of 120 million and the tournament's highlight viewing figures included a record TV audience of 25 million in Japan to watch the match against Samoa and 11.6 million viewers for England v Wales on ITV - the largest rugby audience in the UK since the 2007 final and the highest peak audience for a sporting event since the 2014 football World Cup.


Some discussion on the impact of timezones and TV and sponsorship revenue:
from: https://www.sportbusiness.com/news/rugb ... icer-hill/
The Rugby World Cup in Japan is on track to break the revenue record set by the 2015 tournament in England according to World Rugby’s chief commercial officer Tom Hill.

This year’s event is the first World Cup to take place outside of the traditional rugby-playing nations. Initially it was thought the unfavourable time zone would undermine media sales in the lucrative French and UK television markets, while the comparative weakness of the host team had the potential to limit domestic interest and the local commercial programme.

“Originally we were cautious about how well we thought it would go with regards to commercial and broadcasting, but it’s been more positive in terms of growth than we’d ever anticipated,” said Hill in an extended interview with SportBusiness.

“Commercial revenues are up. Broadcast revenues are up…Ticket sales are better than 2015. Sponsorship revenues are up. We were thinking potentially it wouldn’t be as attractive for sponsors as 2015, given the time zone, but that certainly hasn’t been the case.”

Hill credits the decision to announce the hosts for the 2015 and 2019 tournaments at the same time, and in some cases package the media rights to the 2019 event with either the 2015 or 2023 tournament, for helping to overcome broadcaster misgivings about the first Rugby World Cup in Asia.

The bundling strategy looks to have paid particular dividends in France where broadcaster TF1 is thought to have overpaid for the rights to the tournament in Japan to secure an option for the rights to the tournament in France in 2023.

“I think partners would prefer to have much greater visibility of the long-term, so a number of our broadcast deals were dual deals, including 2019 and 2023,” said Hill.

Land Rover and Société Générale are also thought to have paid 25 per cent increases to renew their Worldwide Partners rights for the 2019 World Cup to protect their positions for the 2023 edition.

The announcement that France would host the 2023 saw World Rugby revert to announcing the future host just one tournament in advance, but Hill suggests it might return to announcing two hosts at once in the future.

“Perhaps we’ll award 2027 and 2031 at the same time and then people have comfort and confidence in terms of knowing the future,” he says.

User avatar
Posts: 4977
Joined: Sun, 27 Apr 2014, 11:50
National Flag:
ItalyItaly

Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Thu, 03 Oct 2019, 09:30

This RWC article confirms the high audience figures but I don't understand the line about Japan v Ireland japanese viewers: are they saying that around 30 millions people watched the game or that -given that share- they would have watched the game if this were on prime time?
Jap v Ire started at 16.15 local on saturday; maybe in Japan it is considered tv prime time

https://www.rugbyworldcup.com/news/494715

Posts: 2132
Joined: Sun, 20 Apr 2014, 16:57
Location: Leicester
National Flag:
Great BritainGreat Britain

Re: 2019 Rugby World Cup TV broadcasting

Postby sk 88 » Thu, 03 Oct 2019, 11:02

"Japan’s second match against Ireland saw a peak audience figure of 28.9 per cent on NHK, a figure that is likely to have delivered a live audience of approximately 30 million given the prime-time slot."

Yes this means that given the time slot a share of 28.9% means likely 30m watching the game (so 100m of 125m Japanese were watching TV at that time .....)

User avatar
Posts: 2952
Joined: Wed, 30 Apr 2014, 16:57

Re: 2019 Rugby World Cup TV broadcasting

Postby 4N » Thu, 03 Oct 2019, 14:56

It’s clear that Japan is a market that WR especially the small SH economies really need. They should add them to the RC soon.

Posts: 5546
Joined: Sat, 05 Jul 2014, 02:44
National Flag:
AustraliaAustralia

Re: 2019 Rugby World Cup TV broadcasting

Postby thatrugbyguy » Thu, 03 Oct 2019, 15:10

And it’s something that should have been done years ago. The day the game went professional Australia and New Zealand should have been looking to Japan as a place to invest their future.

User avatar
Posts: 4977
Joined: Sun, 27 Apr 2014, 11:50
National Flag:
ItalyItaly

Re: 2019 Rugby World Cup TV broadcasting

Postby Canalina » Thu, 03 Oct 2019, 20:34

sk 88 wrote:"Japan’s second match against Ireland saw a peak audience figure of 28.9 per cent on NHK, a figure that is likely to have delivered a live audience of approximately 30 million given the prime-time slot."

Yes this means that given the time slot a share of 28.9% means likely 30m watching the game (so 100m of 125m Japanese were watching TV at that time .....)

It's impossible. In Italy in prime time just 30/40% of the population watch tv, I very doubt that in Japan they're so tv mad to have 80% of the people in front of a screen.
An other fancy number released by World Rugby?

Posts: 3008
Joined: Wed, 14 Oct 2015, 13:30
National Flag:
GermanyGermany

Re: 2019 Rugby World Cup TV broadcasting

Postby RugbyLiebe » Fri, 04 Oct 2019, 07:09

Canalina wrote:
sk 88 wrote:"Japan’s second match against Ireland saw a peak audience figure of 28.9 per cent on NHK, a figure that is likely to have delivered a live audience of approximately 30 million given the prime-time slot."

Yes this means that given the time slot a share of 28.9% means likely 30m watching the game (so 100m of 125m Japanese were watching TV at that time .....)

It's impossible. In Italy in prime time just 30/40% of the population watch tv, I very doubt that in Japan they're so tv mad to have 80% of the people in front of a screen.
An other fancy number released by World Rugby?


I think the same.
The biggest tv audience in Germany was in 2008 a Euro soccer match against Turkey. 29,46 mio people watched it, which equals a market share of 81,5% and, and that's the problem with the Japanese numbers, a rating of 40%. In no way, did 30 million watch the game, if they only had a market share of 29% at the time of the game.
How to grow rugby worldwide?
Look at the world ranking in July. Teams ranked 1-10 have to play one team from 11-20 (they don't play in a regular competition) away the next year. 11-20 play 21-30 away and so on. Yes, it really is that simple.

PreviousNext

Return to Rugby Forum

Who is online

Users browsing this forum: Google [Bot] and 4 guests