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Your feelings on the World League proposal (poll reset)

Are you:

For
8
13%
Against
56
88%
 
Total votes : 64
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Re: Your feelings on the World League proposal (poll reset)

Postby TheStroBro » Sun, 21 Feb 2021, 23:35

victorsra wrote:Because 6N and European club rugby don't have all best players in the world. Very different from European soccer. It is not a global crown jewel. It is yet to do what NBA does for basketball or UEFA Champions League does for soccer. Or MLB to baseball, or NHL to Ice Hockey, etc etc. There is no charity being discussed. You haven't got the key point.


Eh, that's a game of Margins.

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Re: Your feelings on the World League proposal (poll reset)

Postby Rebus » Mon, 22 Feb 2021, 08:12

victorsra wrote: It is very problematic that RWC or 6N are not realy that valuable. Something went wrong. As a small sport, rugby needs one strong brand that does the job needed, with a taste of universality.

Then, I question: doesn rugby need to be that big? Well, indeed, it doesn't. What's the problem of being small? But the less competitive in a global industry it is, more trouble it will face in the future.

Rugby's competition are not valuable, that's the problem.


I would not expect rugby to be compared to these brands at this stage. It is a sport that has only been professional since the 1990's. When trying to compare brand values to the list you provided or the Forbes lists , you have to take into account the history of the sport and the year on year increases in the commmercial growth. A more interesting metric would be to compare the year on year growth of the value of the sport and you should see something more relevant. Rugby has been run by amateurs for too long and as soon as companies like CVC come into play , the only thing they are interested in is money. You should see an increase in brand value year on year going forward. Do not expect Leinster , Exeter or Racing 92 to compete with Real Madrid , Dallas Cowboys or Chicago Bulls as a brand but there is no reason why they cannot be growing brands in Europe.

Cant be too bothered about getting into a tit for tat exchange with yourself about the value of the World League , but as NZ and Australia lose more of their grip on retaining players into their domestic league in order to remain capped , you will see more teams in Europe signing these players . Sure some will go to Japan for the money , but as more money comes into the European game a trend will be for more to move to Europe to play. Japan and US will be more for topping up your pension. You already have it with the SA and Argentina players. European rugby should follow the UEFA model and grow internally and the rest of the world will have to follow. Providing the money men are at the top , you will see T2 countries in Europe become more involved and as Aus / NZ players only have a finite career , so will look to optimise that in future.

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Re: Your feelings on the World League proposal (poll reset)

Postby victorsra » Mon, 22 Feb 2021, 12:41

The first attempt of a world league in rugby wouldn't make the necessary impact, that's clear. I would never expect something realy good. But it needs to start somewhere, to eventualy improve in a good direction. Just like T2 rugby, it needs time. Rugby is already late in getting rid of useless tests.

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Re: Your feelings on the World League proposal (poll reset)

Postby thatrugbyguy » Wed, 24 Feb 2021, 11:34

victorsra wrote:This is definitly what explains better what I man: https://50mm.sportspromedia.com/properties/ Not a single rugby brand makes the list, not even RWC, 6N or All Blacks. Not even here: https://www.sportspromedia.com/analysis ... ot-hundred

People in rugby think about competitions, brands, etc, with a rugby community mind. What is needed is to think in terms of a global sports industry perspective. If you compete for people's attention (and we live in the 21st century, when people have A LOT of options) you need something that can somehow break bubbles from time to time. Rugby doesn't do that. It is a small sport, whose idols are not realy famous (outside the T1 bubble) and whose brands need a much better structure to grow. It is very problematic that RWC or 6N are not realy that valuable. Something went wrong. As a small sport, rugby needs one strong brand that does the job needed, with a taste of universality.

Then, I question: doesn rugby need to be that big? Well, indeed, it doesn't. What's the problem of being small? But the less competitive in a global industry it is, more trouble it will face in the future.

Rugby's competition are not valuable, that's the problem.


Rugby doesn't need to be big, but it needs a larger footprint than it does. I think if the game got to the stage were there were 20 competitive nations and another 15-20 T2 level nations below, that's more than enough.

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